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• Sales Rank: #9805168 in Books
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[A651.Ebook] PDF Ebook Alexander's Surgical Procedures, 1e, by Jane C. Rothrock PhD RN CNOR FAAN, Sherri Alexander CST

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Developed specifically for surgical technologists, Alexander's Surgical Procedures provides proven, step-by-step coverage of essential surgical procedures from one of the most trusted sources in surgical technology. Building on the renowned content of Alexander's Care of the Surgical Patient, 14th Edition, respected authorities Jane Rothrock and Sherri Alexander (AST president 2007 - 2011) guide you through the pre-op set up, procedure pathology/steps, and post-op considerations for all required procedures. This approachable, easy-to-use resource complements the fundamental coverage in your other surgical technology textbooks, and detailed procedure videos on a companion Evolve website help you ensure success from the classroom to the OR.

• Content adapted from Alexander's Care of the Surgical Patient, 14th Edition provides comprehensive procedural coverage optimized for your specific needs as a surgical technologist.
• Surgical Technologist Considerations boxes detail practical strategies for applying chapter content to specialty procedures.
• Complete pre-op set up, draping, and other instructions for each procedure equip you to confidently perform all of the duties of surgical technologist in the OR setting.
• Chapter Outlines, Learning Objectives, and Chapter Summaries help you study chapter content more effectively.
• Review questions in the text and case studies on Evolve reinforce key concepts and encourage critical thinking.
• OR Live links on Evolve direct you to step-by-step procedure videos for commonly performed procedures.
• More than 700 full-color illustrations clarify surgical anatomy, instrumentation, procedures, and methods.
• Surgical Pharmacology tables provide quick, convenient access to generic/trade names, purpose/description, and pharmacokinetics for drugs most commonly associated with each specific surgical procedure.
• Cutting-edge content reflects the latest interventions and patient care techniques in surgical practice.
• Geriatric Consideration boxes help you manage surgical challenges unique to geriatric patients.
• Patient Safety boxes alert you to recent Joint Commission safety initiatives to ensure safe performance of key tasks.
• History boxes present chapter content in a broader context to enhance your understanding and retention.
• Ambulatory Surgical Considerations boxes highlight important changes to patient care within appropriate procedures.
• Risk Reduction Strategies boxes provide specific steps you can take to improve patient safety.

• Sales Rank: #41923 in Books
• Brand: Rothrock, Jane C./ Alexander, Sherri M.
• Published on: 2011-09-26
• Original language: English
• Number of items: 1
• Dimensions: 11.10" h x 1.60" w x 8.80" l, 4.85 pounds
• Binding: Hardcover
• 944 pages

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25 of 25 people found the following review helpful.
Almost identical to Alexander's Care of the Surgical Patient...
By Amy
As a surgical technology student, I was excited to find this book on Amazon. (I already own a copy of Alexander's Care of the Patient in Surgery, but I thought a book geared towards surgical technologists would be especially helpful). I ordered it immediately.

It came in today, so I sat down with my copy of Care of the Patient and compared the two. I was extremely disappointed to see that they are nearly identical. CotP has more info overall. This book, Surgical Procedures, leaves out some of the surgical pharmacology information and changes the "Perioperative Nursing Considerations" in each chapter to "Surgical Technologist Considerations" which contains most of the same info, word-for-word, but leaves out details of patient monitoring, preoperative patient preparation, etc. It also leaves out "Sample Plan of Care" tables found in CotP. It does contain about one page per chapter of photos of surgical instruments that the nursing version does not contain, but the pictures are too small to see any details and be of much help. (There are already numerous photos of instruments in the nursing book). All the operative procedure descriptions are the same, with occasional re-wording on some of the steps.

The only things I can see in the Surgical Procedures book that the other book doesn't have is Surgical Technology Preference Cards (which are pretty much very generic lists for supplies typically used for any procedures in a particular specialty- hemostatic agents, drapes, drains and dressings- and never mentions any particular kinds for specific procedures) and at the end of each chapter is a short review of about 10-20 questions.

If you already have a copy of Alexander's Care of the Patient In Surgery, then this is a waste of money. If you don't have a copy of it, then it is cheaper than this book (currently about $20 cheaper, though that may change) and has more information. I am giving this book 4 stars because it is a very good book, but not 5 stars because it is a lot of repeated information. I actually prefer Care of the Patient in Surgery because it gives me information not found in my textbook (Surgical Technology for Surgical Technologists), and any info in Surgical Procedures that is not in Care of the Patient, seems to be in my textbook (or in the Surgical Instrumentation book that was required for my class).

4 of 4 people found the following review helpful.
Don't bother
By Blue Miller
School suggested we get this one. I already had Alexander's Surgical Patient. They are almost, so don't spend the money for both of them.

1 of 1 people found the following review helpful.
Good, but not what I expected
By Elyse
As a surgical technology student, I expected this book to be exactly what I needed to write my surgical procedure papers. Although this book does offer a variety of great information, it lacked in some areas. I think as a working professional this book will come in handy to use as a reference book to look up procedures or to refresh on procedures that I may be out of practice on. This book is wrote for someone who has a decent knowledge base of the surgery and won't serve well for those who do not.

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You don’t care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?

As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.

In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing prices and complex offers tailored to each individual are spreading like a fog over the free market. Data giants know everything about us before we enter stores or open our browsers. We may think that the Internet lets us find the best deals, but the extensive information companies have about us means that the price we see tends toward the maximum they know we can pay. In a momentous shift, the economics of information will turn our economy on its head. Fair bargaining is over.

• Sales Rank: #418538 in Books
• Published on: 2015-05-26
• Original language: English
• Number of items: 1
• Dimensions: 8.20" h x 1.00" w x 5.50" l, .65 pounds
• Binding: Hardcover
• 256 pages

Review
"A well-written, vivid, and harrowing look at the microcosm of surveillance. A must read for all concerned citizens." —Robert Scheer, author of They Know Everything About You and The Great American Stickup

"There have been plenty of warnings about corporations profiting from data and compromising privacy, but this straightforward analysis never succumbs to alarmism while letting the facts speak for themselves. [The authors] build a case that will hit home with the personal finances of any reader who has ever done anything online. [They] understand how to write about specialized topics for a general readership, and they deliver their most frightening news in the most understated, straightforward manner... Hope lies in what the authors call 'Data Environmentalism,' raising the consciousness about this threat the way Silent Spring sparked the environmental movement. Well informed and useful." —Kirkus Reviews

“Anna Bernasek and D.T. Mongan have produced a model of lucidity—and urgency—on a topic that needs to be 'top-of-mind' for all of us. Everybody—in the true meaning of that word—ought to read this book. Now. ” —Tom Peters, international bestselling author of In Search of Excellence

"All You Can Pay is a truly devastating critique of today's information-based, predatory capitalism that everyone must read. Indeed, it's arguably the Das Kapital of the 21st Century." —Laurence Kotlikoff, economist and bestselling author of The Coming Generational Storm

About the Author
Anna Bernasek writes the Datapoints column for the New York Times and is a writer for Newsweek. She has covered economics and business as a journalist and author for more than twenty years, in outlets such as Fortune, Time, the Sydney Morning Herald, and the Australian Financial Review. Bernasek holds a B.A. in economics from the University of Michigan and a Masters in Public Policy from Princeton.

D.T. Mongan is a lawyer based in New York specializing in finance and corporate transactions. He is the spouse of Anna Bernasek and holds a degree in chemical engineering from the University of Delaware and a law degree from the University of Pennsylvania.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The Limits of Data Mining
By strategy+business
Netflix’s successful mining of user data to construct the House of Cards phenomenon is the kind of effort that would send Anna Bernasek and D.T. Mongan, the authors of "All You Can Pay: How Companies Use Our Data to Empty Our Wallets," scurrying into their doomsday bunker. So why does a book that rages against data mining — a standard marketing practice — make the best business books list?

It’s because, while the marketing industry holds up data as the holy grail of the discipline, consumers — thanks to repeated data breaches and Edward Snowden — are becoming ever more data-aware. "All You Can Pay" powerfully illustrates why so many consumers are waking up. Of the three books reviewed here, it’s certainly the most provocative, even if it’s not always right.

Bernasek, a veteran financial journalist, and Mongan, a lawyer, hold that the escalating amount of data that companies have about individual consumers is being used not just for increased customization of products, but also for increased customization of pricing. The mass market is over.

Healthy markets — such as what used to be the mass market — are relatively transparent; both sides have a good idea of what a fair price is. But the authors say the trend toward mass customization has been accompanied by an increasing asymmetry of information. Because of the data consumers incessantly (and often unwittingly) spew about their preferences and private lives on Facebook, Google, Amazon, and elsewhere, companies now know much more about consumers than consumers know about the companies. Ultimately, that means that companies know how much individual consumers can pay, and they charge accordingly.

“If you think companies won’t use the growing knowledge they have about you to extract higher prices, think again,” the authors write. “In many small and big ways, companies already take advantage of your trust. With more sophisticated data extraction and analysis, exploitation will only get easier, cheaper, and more pervasive.”

So-called dynamic pricing, the mechanism that makes umbrellas more expensive during a rainstorm and flights more expensive during the holidays, has been with us for decades. But the picture painted in "All You Can Pay" is far more insidious. Theoretically, if Amazon knew you were better off financially than your next-door neighbor, it could charge you more for a pair of Nikes. One of the book’s best passages is its analysis of college financial aid. In theory, tuition is transparent: It’s posted on every university website. But prices paid by students vary widely. The family of every student coughs up boatloads of financial information, and the college ultimately decides — in a process that is far from transparent — how much each student can pay.

While reading this book, it’s impossible not to wonder whether such price disparities will really trickle down to the aforementioned pair of Nikes or a bar of soap. At least in e-commerce, one-to-one customized pricing is technologically possible. But that doesn’t mean it will happen en masse. Some bad actors are willing to misuse data, but not everyone does so. "All You Can Pay" paints a compelling and obviously Orwellian picture of data overlords manipulating every transaction. But it goes too far in painting consumers as powerless and companies as defaulting to being evil, when given the choice.

In fact, until the very end, the book ignores the fact that consumers have more of a voice than they’ve ever had. Who hasn’t gone on a local Facebook group and asked what an appropriate price is for having a plumber unclog a drain?

Still, "All You Can Pay" is a must-read for marketers. Consumers are increasingly skittish about the use of their data. We all know there’s a quid pro quo about the Internet; we trade information about ourselves for access, content, and discounts on goods and services. A book such as "All You Can Pa"y — which aspires to be a consumer rallying cry — should serve as a reminder to marketers to continually ask themselves whether they are being responsible in how they use their customers’ data, and what the blowback will be if they’re not.

1 of 2 people found the following review helpful.
I Still Don't Care What They Know About Me -
By Loyd Eskildson
The difference between how much you would pay for something if you had to and how much you actually pay is called economic surplus. The surplus captured by consumers is known as the consumer surplus, and the profits from businesses are known as the producer surplus. The total economic surplus is the sum of both the consumer surplus and the business surplus, and always up for grabs.

The total surplus that could be captured from selling water is probably infinite because nobody can survive long without it. However, so far nobody has monopolized the market. Regardless, bottled water now comprises the third biggest category of beverages (175) consumed in 2012 America in terms of gallons, ahead of coffee (15%) and trailing soft drinks (27%). 'Flat' water (no bubbles - eg. Dasani, Aquafina) is essentially sourced from the public system. Local water departments don't spend big money marketing their product.

Market segmentation yields prices not directly tied to costs, and the number of consumers in each market shrinks - along with their marketplace power. Further, as market segmentation increases, the quality of information available to consumers drops, and the value of branding increases. As markets become more segmented, public goods become less valued - eg. more sales of generators results in less caring about the reliability of the public grid, and more pupils in private school reduce the overall concern for quality public schools.

On April 2014, Google posted the following on its website: 'Our automated systems analyze your contend (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detention. This analysis occurs as the content is sent, received, and when it is stored.' Google doesn't make any promises about what it will or won't do with that information. And Google is reading email both sent from and received by a Gmail user. Google has 48,000 full-time employees, spent $8 billion on R&D in 2013, gets over half its revenues from outside the U.S., and 91% of revenues from advertising.

Google's algorithm contains 500 million variables and 2 billion terms. Google cookies track our movements even on non-Google web pages. It now has 75% of the U.S. search market and over 80% of the mobile search market in the U.S.

Data brokers gather information from voter registration, bankruptcy filings, in-store purchases, online purchases, online searches, and warranty registrations. One of the brokers has up to 3,000 items of information on virtually very U.S. consumer.

Colleges and universities use price discrimination to determine their pricing. Coupons are customer loyalty programs other means of price discrimination. (Frederick Reichheld and Earl Sasser found that loyal customers buy more and pay higher prices - their rule of thumb shows a 5% increase in customer retention increases profitability by 25%.)

Dynamic pricing, first pioneered by airlines, allows sellers to instantly change the price offered to an individual customer. Staples uses zip codes to offer different prices, Uber uses congestion/availability. (It's also why tickets are non-transferable.)

3-D printing is perhaps the most important new technology enabling mass customization. The authors overstate reality, however, contending that (segmentation) gives sellers no incentive to produce high-quality, low-priced goods and services, and suggesting that airlines make flying economy about as miserable an experience as possible so that those who can afford it will travel premium or business class.

Unfortunately, needing more pages to qualify as a book instead of just an article (little/no money) they continue - blathering about detailed terms and conditions that apply to most every online and many bricks-and-mortar purchases, and the fact that Google allows itself to share your data (aggregated and not-identifiable) with others. It then continues with material of less and less relevance.
Companies can learn practically everything there is to know about us, but we possess only limited knowledge about them.

0 of 0 people found the following review helpful.
Five Stars
By Soma
Very informative. Used it for work

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A Zero Energy Home (ZEH) – a home that produces as much energy as it consumes – is an idea whose time has come! Authors David Johnston and Scott Gibson (Green from the Ground Up) explore the design and construction of self-sufficient houses from start to finish. They make the case for a ZEH; cite climate and geographic challenges; describe exactly how to go about building an energy-efficient home; and feature ten houses that were built for zero energy living. With unequaled knowledge and a passion for the subject, the authors walk readers through the process of building and living in a truly green home.

• Sales Rank: #347996 in Books
• Brand: Johnston, David/ Gibson, Scott
• Published on: 2010-04-27
• Original language: English
• Number of items: 1
• Dimensions: 9.52" h x .54" w x 6.74" l, 1.22 pounds
• Binding: Paperback
• 256 pages

Review

"Zero Energy Homes offer a new direction for housing in America. David Johnston & Scott Gibson provide an analysis of the changing building industry and the impact of higher energy costs in their book “Toward a Zero Energy Home”. Zero Energy homes represent a collaboration within the building industry of manufacturers of energy-efficient products, and avant-garde architects and builders. The market is beginning to demand buildings that go beyond conventional energy code and zero energy homes are starting to define the “new green” in the building industry. In “Toward a Zero Energy Home” learn about the techniques and materials used to construct zero or near-zero energy building with 12 case studies in different climate zones across the country." --greenbiz.com

"This comprehensive home energy self-sufficiency guide explores the design of zero-energy, near-zero-energy, off-the-grid and carbon-neutral homes from start to finish, giving readers an unparalleled look at these emerging trends in environmentally friendly building." --Mother Earth News

About the Author

A leader in the green building movement, David Johnston is the author of Green from the Ground Up, lecturer and keynote speaker, and founder of greenbuilding.com. He has received numerous awards for his work, including being named the Environmental Hero for 2004 by Interiors and Sources magazine and Builder of the Year by the Washington, D.C., chapter of the National Association of the Remodeling Industry. Scott Gibson is a freelance writer specializing in building topics and a longtime contributing editor to Fine Homebuilding magazine. He is coauthor of Green from the Ground Up.

Most helpful customer reviews

22 of 23 people found the following review helpful.
A Good Overview
By Wayne Valzania
I think "Toward a Zero Energy Home" provides a good overview of what is going on in the technology side of building. I like the fact that a variety of opinions are presented for the reader on different methods working toward the same goal of building a technically smart, energy efficient living space. Anyone interested in this subject will find numerous other books that should be read as well for a more complete understanding of the topic. This volume, in my opinion, holds its own as one of the books that will contribute to that knowledge and is a worthwhile read.

34 of 40 people found the following review helpful.
A bit too generic for my taste...
By Carlos A. Mendoza
While there is nothing inherently wrong with the book (I'm sure it will be exactly what some buyers want) it simply didn't meet my needs. I felt like I was reading a bunch of articles from my Fine Homebuilding magazine (BTW, great magazine).

That is, it covered all sorts of areas, but none of them in enough detail for my liking. In that sense, it is a complete "Guide" to energy self-sufficiency at home.

7 of 8 people found the following review helpful.
An excellent book to read before designing your own home.
By Mario Maddalozzo
An excellent book to read before designing your own home.

In fact, before designing your own home, you should probably read 5 or 6 books at least, but I believe this should be the first one you read.
It has practical advise on how to save on utilities bills and making a very healthy home. Although it apply for an eco-view of things, it is not focused on the "tree huggers" crowd. Be ecological as a bonus for saving money.

Great advise in what to aim for and what to avoid.

See all 20 customer reviews...

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• Sales Rank: #26298 in Books
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• Published on: 2015-06-02
• Released on: 2015-06-02
• Original language: English
• Number of items: 1
• Dimensions: 10.83" h x 1.26" w x 8.31" l, 2.03 pounds
• Binding: Paperback
• 576 pages

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Errata, errata, errata :(
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Online access doesn't work on 2 computers I have
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A widely used, classroom-tested text, Applied Medical Image Processing: A Basic Course delivers an ideal introduction to image processing in medicine, emphasizing the clinical relevance and special requirements of the field. Avoiding excessive mathematical formalisms, the book presents key principles by implementing algorithms from scratch and using simple MATLAB®/Octave scripts with image data and illustrations on an accompanying CD-ROM or companion website. Organized as a complete textbook, it provides an overview of the physics of medical image processing and discusses image formats and data storage, intensity transforms, filtering of images and applications of the Fourier transform, three-dimensional spatial transforms, volume rendering, image registration, and tomographic reconstruction.

This Second Edition of the bestseller:

• Contains two brand-new chapters on clinical applications and image-guided therapy
• Devotes more attention to the subject of color space
• Includes additional examples from radiology, internal medicine, surgery, and radiation therapy
• Incorporates freely available programs in the public domain (e.g., GIMP, 3DSlicer, and ImageJ) when applicable

Beneficial to students of medical physics, biomedical engineering, computer science, applied mathematics, and related fields, as well as medical physicists, radiographers, radiologists, and other professionals, Applied Medical Image Processing: A Basic Course, Second Edition is fully updated and expanded to ensure a perfect blend of theory and practice.

• Sales Rank: #1710194 in Books
• Published on: 2014-03-06
• Original language: English
• Number of items: 1
• Dimensions: 1.00" h x 7.00" w x 10.10" l, 2.50 pounds
• Binding: Hardcover
• 455 pages

Review

"… very well constructed and extremely useful within its stated scope. The completeness of the treatment of topics, combined with the MATLAB examples of individual functions, is impressive. Examples are explained in great detail, with the command-line code presented, and explained, piece by piece. A student, or anyone else needing to develop image processing functions, will find this book very functional and valuable, both as a textbook and a self-contained reference."
―Computing in Science & Engineering, July/August 2015

"The book is practical and accessible and has limited formalism. I do not know of any other books with this approach for medical image processing."
―Professor Amir A. Amini, University of Louisville, Kentucky, USA

"… a very useful book in an area that needs ongoing information transfer."
―Professor Robert L. Galloway, Vanderbilt University, Nashville, Tennessee, USA

"I mention the book every time I meet someone who asks what the best way is to get into this field."
―Professor Leo Joskowicz, Head of Computer-Assisted Surgery and Medical Image Processing Laboratory, The Hebrew University of Jerusalem, Israel

"The strengths of the book are undulated ― it is an exceptionally useful, practical, and approachable tool for teaching medical image computing to undergraduate students."
―Professor Gabor Fichtinger, Queen’s University, Kingston, Ontario, Canada

Praise for the First Edition:
"The topics covered are clearly explained, including explanations of the mathematical operations that are required, therefore making it an ideal text for anyone who is new to medical image processing. … an interesting and helpful introduction to medical image processing. … This text is likely to be of interest to students starting work in medical image processing and would be a useful library text for hospital departments offering training in medical imaging."
―Sarah Cade, Scope, December 2011

"The book … achieves its purpose very well. … The CD adds substantial value to the text and serves as an excellent guide to practice the information covered in the text. … Several books on image processing have been published recently, and this book takes a backseat to none of them. … Students who take a course where this book is used as the course text will be fortunate indeed."
―William Hendee, Medical Physics, Vol. 37, December 2010

"… an outstanding work that will be of interest to virtually all biomedical engineers. The text is easy to follow, supposing only that the reader has a modest knowledge of linear algebra, basic engineering principles, and computer programming. I was impressed by the content as well as by the amount of information that is packed on each page. In each well-organized chapter, important concepts and definitions are described concisely and well. Relevant medical images used for processing complement many of the concepts discussed. Where important, the mathematical formulation is provided. The text and images refer to several MATLAB-based programming examples that are provided at the end of each chapter. These are useful to apply the concepts to actual medical image processing. The book can be used in part as an excellent reference work for biomedical engineers, scientists, and clinicians. This is a well-written, coherent, and comprehensive work covering the major topics in the field, suitable as a standalone text … . The book is enjoyable to read, and students and professionals will not be bored when doing so. Engineers and scientists will find useful coverage of the field, and students will find the entire volume to be filled with important information."
―Edward J. Ciaccio, Columbia University, New York, USA, BioMedical Engineering OnLine, 2011

"I have found this book very useful … . It is comprehensive and well written."
―Professor Terry Peters, Robarts Research Institute, University of Western Ontario, London, Ontario, Canada

"This is a lucid, well-written, and hands-on textbook that explains in simple terms and with examples the basic issues of medical image processing. It contains many examples and useful programs."
―Professor Leo Joskowicz, Head of Computer-Assisted Surgery and Medical Image Processing Laboratory, The Hebrew University of Jerusalem, Israel

"The plethora of examples in each chapter … allows the reader to apply the theory and visually assess the outcomes. This book is a perfect blend of theory and practice. I highly recommend it."
―Dr. Pascal Fallavollita, Technical University of Munich, Germany

"… significant and timely. It provides a cogent, not overly simplified, not excessively mathematical treatise of basic principles that the student, trainee, young scientist, and junior practitioner can readily grasp and apply. … will help facilitate the ongoing, almost magical evolution of modem medical imaging … they who read this book will be able to make 'a truly useful picture'."
―From the Foreword by Richard A. Robb, Ph.D, Mayo Medical School, Rochester, Minnesota, USA

About the Author

Wolfgang Birkfellner studied theoretical physics at, and holds a Ph.D in medical physics from, the University of Vienna, Austria. Currently, he is heading the Digital Image Processing Laboratory at the Center for Biomedical Engineering and Physics at the Medical University of Vienna. He is also a reviewer and editorial board member for major journals in the field, program committee member for international conferences, and principal investigator for several third-party funded research projects. Previously, he served as senior researcher at the University Hospital Basel/Switzerland and associate professor of medical physics at the Center for Biomedical Engineering and Physics of Vienna Medical School.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This book gives a good overview of the latest developments in imaging in medicine
By Alric Earle Beach
Trying to keep up with all the developments in any field is difficult these days. This book gives a good overview of the latest developments in imaging in medicine, thank you.

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• Sales Rank: #6117211 in Books
• Published on: 1956
• Binding: Unknown Binding
• 431 pages

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2 of 2 people found the following review helpful.
The Best Calculas Teacher I know!
By JAMES L BUTTERFIELD
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Calculus refresher for technical men, by A. Albert Klaf PDF
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[M921.Ebook] PDF Download Calculus refresher for technical men, by A. Albert Klaf Doc

[M921.Ebook] PDF Download Calculus refresher for technical men, by A. Albert Klaf Doc

[M921.Ebook] PDF Download Calculus refresher for technical men, by A. Albert Klaf Doc